Bosanova brand was founded on 1986 by a visionary young entrepreneur that dreamt of offering trendy bags and shoes to every women and girl at an affordable price. Bosanova today owns more than 30 stores in Barcelona and Catalonia and its e-commerce sells all around the world.
In 2014 Bosanova hired me to lead the transformation of the brand with the goal of updating the brand’s image, marketing and digitize the company. For 2 years I managed the strategy and the development of it, including:
- Audit and Strategy.
- Branding development by Esiete.
- Brand applications by Mireia Serrano.
- Magento e-commerce by Grappa.
- Social Media Strategy.
- Graphic Design.
- Store marketing pieces.