Neon Century is an open source intelligence firm that, after 5 years in business, saw its portfolio of clients change. A redesign of its brand identity was required to talk with multibillion dollar companies, hedge funds and FTSE 100 firms.
Alongside the visual identity, Thiago worked with copywriter Claire Storrow to redefine the brand’s positioning and tone-of-voice.
The identity uses a new symbol with meaning and individuality, a gradient colour palette to contrast against its competitors, and typographic style mixing sans and serif typefaces. Additionally, it uses a set of images and videos, retouched matching the colour palette, to support the identity and visualise a very non-visual business.